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Jemie Sae Koo of Psychable: The “Yelp” for Psychedelics

Tune in as Beth Weinstein, Host of The Psychedelic Entrepreneur interviews Psychable CEO Jemie Sae Koo on how it all began.

Jemie has more than 15 years of extensive digital and marketing experience including successful brand planning and viral campaigns for global brands including Amazon, Disney, H&M, Intel, Nestle, Coca-Cola, Salesforce, Toyota, Taco Bell, and YouTube. A serial entrepreneur, Jemie designs projects rooted in corporate social responsibility. She leverages consumer insights, data, and analytics to sustainably scale businesses efficiently and effectively – resulting in the creation of industry-first new business totaling $250M+. Jemie holds a Bachelor’s Degree at the University of California, Irvine in International Studies and Sociology with a minor in Business Management and is currently working on her Master’s Degree in Psychology at the California Institute of Integral Studies. Jemie serves on the Executive Board of the American Heart Association and enjoys traveling, cooking, yoga, hiking, and meditation.

In this episode, Jemie Sae Koo and Beth Weinstein speak about…

  1. Jemie’s traumatic childhood and how she found healing through psychedelics as an adult
  2. Psychable’s intention is to match individuals on the healing path with psychedelic-assisted therapy practitioners and other trustworthy psychedelic support people
  3. Integrity, trust, safety, and accessibility are at the core of Psychable’s mission
  4. The Psychable platform is the first of its kind, and everything on the site its 100% legal
  5. Psychable is community-led and community-driven – similar to “Yelp”
  6. The platform also offers a safe and encrypted space where community members can share freely
  7. Any practitioner can list themselves on the site as long as their services are legal
  8. Jemie recommends that every psychedelic entrepreneur check out the North Star Ethics Pledge
  9. You can raise money if you have a solid plan and a great team – but can you raise it from people that share your vision for accessibility and affordability?
  10. As entrepreneurs in psychedelics, our job is to be tech-enabled healers
  11. We can operate from a spirit of abundance – there’s plenty of room for new companies in the psychedelic space
  12. Sustainability, reciprocity, advocacy with respect to indigenous communities has been built into Psychable’s DNA from day one
  13. There haven’t been any major innovations in mental healthcare in 5 decades – it’s time for a paradigm shift
  14. The future lies in how we live out our values through our action
  15. Psychedelics open us up to a very delicate psychic space and we need trained psychedelic practitioners that can provide true safety
  16. Jemie strongly recommends The Fireside Project, a free hotline that provides real-time psychedelic support
  17. You need clear values and you need to work with people who embody clear values – this is critical for a company’s success
  18. Psychable is working toward becoming a platform where people can directly book appointments for psychedelic support
  19. Now is the time for the mind and heart to come together and birth a shift into a higher collective consciousness

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